How many Bulk WhatsApp messages is it safe to send?

The Question

The Answer

So… Is there a solution?

Want to know how to implement this solution? Just read the entire article to get a step-by-step method!

If you’ve used W.A. Sender or any other WhatsApp messaging tool, you have asked yourself this question.

How many WhatsApp messages can I safely to send in one go?

According to the official statement by WhatsApp zero.

Bulk WhatsApp is illegal!

Don’t do it!

And anybody engaging in it will have legal action taken against him by WhatsApp.

You can believe that official statement and completely refrain from it.

While your competitors do it the right way and grow their network and business by leaps and bounds leaving you far behind.

Then one day they will apply for the official WhatsApp API because now they have a huge base of paying customers that they need to communicate with.

Or you can learn to do WhatsApp Marketing the right way and grow your network and business.

You can put in the effort do it right and leave all your competitors behind.

But before discussing the ‘right way’…

First – What’s The ‘wrong way to do WhatsApp Marketing’?

Blindly sending irrelevant spammy promotional messages to unknown and irrelevant people

For example this message

WhatsApp absolutely forbids this and rightly so!

It’s really long and completely spam because I am a very happy AIRTEL Customer and I’m never switching to VI. Plus I’m not a huge fan of spending so much to give up my permanent number which everyone in my contact now is to get a so-called VIP number either

If you send something like this to completely irrelevant strangers then you should and you must be banned.

And WhatsApp rightly has a mechanism in place to make sure that you are banned.

What happens when you send spammy messages like this to a completely unknown and irrelevant audience

When you msg someone who

1. Does not have your number saved in their phone book or
2. Hasn’t sent you a message on WhatsApp

they see something like this on their screen

Now, when they see something like this, which button do you think will they press?

Report spam?

Block?

Or Add to contacts?

It doesn’t take a genius to know that when you do something like this you will either be blocked or both blocked and reported to WhatsApp. Since this is absolute and obvious spamming!

So that’s the problem now what is the solution?

The right way to execute WhatsApp Marketing Campaign

Here are the exact steps that you can take to message a decently big number of people and actually grow your business instead of getting your number banned by WhatsApp within a matter of an hour

1. Never start with a huge raw database

   Instead to say that out a way to get some relevant data…

   For example:
   If I was selling VI numbers, I would take out the mobile number database of people living in areas where Airtel and Jio have poor connectivity. It’s likely that these people will be looking to switch so they won’t instantly hit the ‘Report spam and block’ button the moment they see my message.

2. Start slow

   WhatsApp is not a get rich quick scheme to make you a millionaire or crorepati overnight
   
   If you just followed step one correctly and just send 50 messages on day one
   With a properly crafted message, you can actually get up to 10 new leads and 5 new sales.

   How to properly craft a message?

   I am glad you asked…

3. Don’t just sell in the first sentence itself

   If your message 50 people not all of them will buy from you and that’s perfectly OK!

   You cannot even handle 50 new sales in an hour!

   Think about ways to filter out a list of 10 people who might actually be interested in what you’re offering.

   For example : This message
   
   Even though it is a database number and not a known contact this message is 90% less likely to get reported. Because

   • It addresses the receiver with their name so it seems like a personal message instead of a spammy in bulk message
   • The message clearly mentions the reason and the relevance (who am I and why am I messaging you)
   • It also states how I got your number
   • Finally, it asks a simple yes or no question “are you facing this problem?”

   Typically with this message, the receiver ‘Rajat’ will just reply with either ‘yes’ or ‘no’

   That gives you the way to have a filtered list of relevant prospects with whom you can interact further instead of just blindly spamming everyone.
   Also, it gives you a chance to filter out all the people who are not relevant because they are not facing the problem right now or they’re not interested to buy from you for whatever other reasons.

   See how you can send personalized messages to multiple contacts in one go

   So, what can you learn from this example?

4. Make it look less spammy and more genuine…

   In the last example message, we saw all the messages actually customized with the name and it gives a context as to why you are messaging this person. So you’re not just a total random stranger trying to spam Rajat to hell and just in an attempt to sell something.

   It shows that you understand him and his problem and why you are messaging him and how you got his number

   Plus adding these two lines to the message makes perfect killer message to get the most response on WhatsApp and hugely reduce the chances of your number getting banned
   If he replies with NO, you just delete his number from your database and move ahead.
   He is not really interested or facing the problem.

   So he’s not going to buy from you.
   No matter how hard you try to sell

   But…

   If he says yes, that means he is facing the problem and wants to solve it…

   Your reply…
   
   Basically, you are sending the same offer!
   So, what’s the difference between this approach and the one mentioned before?

   In the first approach, you are completely spamming random irrelevant strangers left right and center in an act of desperation!

   In this approach, you are filtering out relevant people and growing your network.
   In a genuine attempt to increase your sales and grow your business!

   If you follow approach two, you will have a filtered list of all the people who are not interested so that you can remove them from all your future communications.
   And a list of people who are interested, so that you can send them your offer and then follow up later to close the sale.

   This approach takes a little bit of effort but over time gets 100X results.

5. Consistently build your network and audience over time

   Since WhatsApp is primarily meant for communicating with your known contacts only, WhatsApp marketing does not mean shooting out 20,000 messages blindly and then waiting for the sales to come in.

   Instead, it means slowly building your contact list to a big number of around 20,000 to 30,000 contacts.

   And then engaging them regularly to get massive sales.

So to answer the main question of this article…

How many messages is it safe to send?

If you are planning to spam completely irrelevant strangers left, right, and center!

Don’t do it or your number will be banned!

Wither within hours.

Or within days.

But I can guarantee that it will be banned!

Instead on the other hand

If you have a list of people who might be genuinely interested in what you are offering
And you want to grow your network and business with those people

Then you can use the correct way of WhatsApp marketing to get insanely high growth and sales for your business!

So the choice is yours?

Which approach do you want to take?

Which first message do you want to send?