While everyone else is busy blindly shooting out spam, use the latest trends to make your WhatsApp marketing campaigns stand out
When it comes to WhatsApp marketing this is what all your competitors are doing
- Step 1 Extract download or purchase a database
- Step 2 Draft a 5000 word message that just shouts BUY FROM ME
- Step 3 Blindly shoot it to every single person in the database
The result?
- They get some responses and even some queries just because of the insane engagement rates on WhatsApp
- but most people mark them as spam and report their number to WhatsApp which gets their number banned from the platform
That’s the lazy approach
It just doesn’t work! Because you can’t spam people and expect them to buy from you
And if you also want your number to be banned you can do the same and get it banned in less than three hours.
You can’t just spam any random database.
In order to succeed with WhatsApp marketing,
You need to first create a filtered list of relevant people who are interested in what you’re offering
Then you have to catch and withhold their attention!
The best part is you don’t have to put in a lot of effort or reinvent the wheel.
You can use the existing social media trends as examples to understand what format and content will get results!
- Using short videos to explain your product better
Instagram reels, Tiktoks, and YouTube shorts have taken over the world. Today when everyone is busy as hell short videos grab and hold attention like nothing else!
They are catchy and provide a lot of information within a short duration of time!
And no matter what industry you’re from, your audience is no different!
If you create short videos that provide a lot of information in a catchy format it is bound to get responses! Especially on WhatsApp!
This video is a very good example
- A PDF with a personalised message and a killer CTA
The days of boring old brochures or even ebooks are gone!
There is so much information no one cares to receive another brochure!
If you’re sending a PDF to your audience, you have to first give them a reason to open it.
Otherwise it will just stay in their inbox, completely ignored!
But… What if you use a personalized message with an unignorable CTA?
Something like this –
- Short YouTube videos to catch attention
Nobody has time to read and then respond to long WhatsApp Messages.
People need quick solutions.
Most importantly people need to know that you know what you’re talking about. Because anyone can point to his smart phone camera towards his face and pretend to be an expert on YouTube these days.
Which is why people have to be really careful and selective about where they spend their time and who they trust!
Make sure your videos are well made, short, and simple!
Most importantly give them something quick and dirty that they can use right away before asking them to read an article e-book or anything like that.
We learnt this the hard way!
We wrote 11 blog posts on how to avoid number banning but got very little traction!
Nobody wanted to read!
And then we came up with a brilliant hack
A YouTube video titled
The result –- Engagements went through the roof!
- People watched the video
- And then went on to read each and every article!
To Recap
All marketing is just about finding the right audience, catching their attention, and getting your message across.
And in this article, we covered three different ways to do exactly that
- Engaging short videos
- PDFs with intro message
- Informative YouTube videos with catchy thumbnails
And because these techniques are based on current highly successful social media trends, you know that they will work!
It’s just about executing it right.
For more such insight from marketing techniques subscribe to the blog and use WASender to build grow and engage your audience on WhatsApp
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