Okay, If you are here it’s because you saw the title and thought “I don’t want to do one those guys are doing and I definitely don’t want my main WhatsApp number to be banned
Because you don’t want to be like this guy
Now that we both agree on how terrible it is to get your number banned by WhatsApp here are
5 types of people that get banned by WhatsApp
Read this till the end, or you will make the same common mistakes and end up like the guy in this picture
1. People who use Bulk WhatsApp as if it’s bulk SMS
Here is the message Rakesh sends to all his contacts.
He is making the most common WhatsApp marketing mistakes. ”Using WhatsApp to spam his contacts in hopes of selling more”
He doesn’t know if the contact is even interested in his offer.
This message is just like one of those hundreds of promotional messages in your inbox which either remain unseen or are plainly ignored.
For example – this message
The bank clearly gives zero fucks about the fact that I don’t even have an account with ICICI bank. Hence I don’t care whatsoever about some new features in their app
Similarly, the above message that Rakesh is sending would be useful to the receiver only if he’s looking for a new Internet connection or he has problems with his current vendor. But if he is not then that message is totally useless spam.
And what happens when you blindly spam hundreds of thousands of people on WhatsApp like it’s Bulk SMS?
Many people report your number and WhatsApp bans your number from their platform within a matter of hours! Or even minutes!
What’s the Lesson?
Don’t use WhatsApp like it’s Bulk SMS
because it’s not.
Here is the message that Rakesh should send instead
What’s the difference?
- It is personalized – “Hi Rajat“
- It tells me who Rakesh is and why is he messaging me – “I am a telecom operator in Govindpuri area“
- It tells me how he got my number – “from list of hotels in Justdial“
- And most importantly it does not try to sell in the first message itself. Instead, it tries to figure out if I’m facing that problem which he can solve – “Are you also fed up with connectivity issues of Jio fiber“
This message still has one missing part to make it perfect. Which we will cover in the next sections!
2. People who want to get rich quick
I sent a simple ‘hi’ 9 totally random strangers on WhatsApp and here is what happened
Yes that’s right! 7 out of the 9 people replied to that simple hi
This proves that WhatsApp is a high engagement platform.
Almost 100% of the messages get delivered.
An insanely high percentage of people reply. (75% in this case)
Even the god level email marketing campaigns don’t get more than 30% open rates and more than 5% replies
Hence WhatsApp has insanely high potential as a marketing medium.
But once people realize this, instead of using it wisely, they send messages like this one from Ronnie
Yes! people see all their WhatsApp messages and mostly even reply.
That doesn’t mean they will refer their friends to invest lakhs and crores just because some random stranger is offering them Amazon vouchers worth Rs.500
What’s wrong with this message?
- The calculator mentality – People read in case that WhatsApp messages get 75% replies. They think that they can send messages like this one, get 75% response and make crores overnight.
- Even worse they think – if people see the message some of them will reply. And even if they don’t the message is getting visibility. Something is better than nothing. Right? Wrong. Spamming people is not the same as getting visibility for your message. WhatsApp is not your personal advertising billboard that you can just throw at people’s faces.
What to do instead?
- Use WhatsApp to engage your tenants and buyers
- Make sure that they have the best experience
- Create a list of all the people who are insanely happy with the locality the society the building and their overall experience of staying in that apartment
- And then ask them for referrals in return for something that they really care about instead of petty Amazon vouchers.
3. People who don’t understand how WhatsApp marketing Works
Remember Rakesh from case 1?
Here’s what the bottom half of the screen looks like in his message
See those 3 buttons in the convenient reach of my thumb?
If just four or five people click on the report or block, you are done.
Your number will be banned from WhatsApp.
First time temporarily.
But the second time onwards it will be permanent!
Why this happens?
- If you send repetitive messages to an unusually high number of people on WhatsApp
- And many people report or block you in a short duration
- WhatsApp detects that as SPAM
- Then they ban it and you see something like this
What to do instead?
Here’s a tiny WhatsApp hack that very few people know about
If you just get one reply from them, the 3 buttons disappear! and then they only see a tiny block button on the top
Now if you have two of these buttons in front of you – one- tiny, on the top, and even hidden vs the other big and within the convenient reach of your thumb, which one are you more likely to click?
Just follow this step-by-step process, and I can pretty much guarantee that you will be safe
- In your first just focus on getting a reply
- Maybe send them a friendly question or just a ‘Hi’ or ‘Hello’
- NEVER send promotional content in your first message, unless you are ok with looking like this plus a dog bite on your ass and a broken nose from that door, Or it’s digital equivalent – a banned WhatsApp number!
- Once you get a reply, maybe focus on building a conversation, educating the prospects, and creating some trust. These days you can use Jaguar and scheduling automation to do all this automatically…
Blind non-contextual self-promotion = number banned
Getting context, communicating, and building trust = sale closed
4. People who don’t understand the importance of crafting a valuable message
Here is the message that we used to send to all the people who visited our website
What’s wrong with this?
- This is easy but lazy.
- It is totally generic
- And completely useless for the people visiting the website
Here’s the message that we send now
Why & how this is better.
It’s based on an important insight
most people who visit our website are using the tool for the first time
These first-time users tend to make the comment first-timer mistakes, which gets their number banned. Only because they are not aware of the official WhatsApp policy and system
Once the number is banned it’s a big loss for the business owner’s reputation and the business itself!
Here are reasons why this is a killer message
- This message takes the time to educate them about the problem
“Did you know that most first-time users make mistakes and their WhatsApp number gets banned!”
- It gives them a choice ”Want to avoid that fate?”
- And a solution “7 top secret anti-banning tips, absolutely free”
- The options that follow are based on the responses that people generally have –
- I’m not a first time user but I would still like to get anti-banning tips
- I know what I’m doing & don’t need tips from you
- I was just trying, please never msg me again
- Something else…
The replies we used to get from our website visitors went from this
As you can see people are literally taking the time to type or copy and paste the response. That my friend is not a small achievement!
It means that you are talking about something that they really care about
That’s the only time you get a response like this!
- Don’t just spam lazily because you have the tools to do it
- Spend the time to figure out what their pain points are.
- How they think.
- What is troubling them and keeping them up at night?
And if you can present your solution to that problem, you will sell like hotcakes. Without even trying to.
Of course, there is the option of going back to lazy and blind spamming.
Hoping that people respond to begging by buying instead of reporting…
But we all know what happens to people who do that…
5. People who want to take, take, take without giving anything
We have an inquiry form on our website
Here is the message that we used to send when people fill this form and inquire about the pro version…
Why this is Wrong
It’s a very lazy ‘takers’ attitude.
We are basically saying –
Would you ever trust someone who is interested only in your money and not your problem?
Here is the message we send now
Why this works?
Our product is so awesome we don’t even have to try to sell!
In fact, this message is basically us saying – let’s forget about that for a moment, btw here’s a killer freebie for you
Have so much value in your product that you don’t actually have to push for sales
After that, DON’T engage in BLIND SELF PROMOTION.
Instead, figure out what their problems are, and how you can solve those problems with content!
I’ll give you an undeniable example
We have a killer product that sells like hot cakes entirely on automation.
In fact, it works so well that sometimes people don’t even care about number banning… and go on to buy pro even after one or two of their numbers are banned!
So why do you think we take so much pain to create 2000 word articles just to educate our users on how to get fantastic results without getting their number banned?
Because people may buy from ‘vendors’ when they ‘need’ something
But when you genuinely help them solve THEIR PROBLEM, they trust you…
And when they trust you, they will buy anything from you without having to think twice…