Why We Gave a Select Few Customers 86% Off

After a critical customer-centric decision after a server issue had wiped our revenues for six months, we resumed with WASender 2.0

• A lot more features
• Much better UI
• Slightly increased pricing
• And 2 new packages

But as soon as our old users, who had been using a fully unlocked previous version absolutely free for almost 6 months now saw this, they were shocked!

To see a 2.5X price compared to what they were paying earlier

And… they were angry! Obviously!

So we had to take a decision…

Hence despite zero revenue in the last six months and even with the brand new version out in the market we slashed our prices by 86% to give our existing customers all the features that they were using plus a lot more at the same price that they had paid last year!

Businesswise… that’s a terrible decision! A new, improved version with more features is a good opportunity to set higher prices. Giving such discounts at that time means promoting a wrong habit in our regular customers!

But… we did it anyway because that’s what it means to put the customers first!

No we are not against the idea of profit!

In fact, quite the opposite!

We have higher prices than some of the competitors.

And we don’t have a problem with that because we are not really competing with them.

It’s only when we make profits we can go the extra mile to provide premium service even if it means losing money from our own pocket sometimes!

These are people I’m not our competitors –

They are just bottom feeders selling a cracked version of our code just to make a quick buck.

On the other hand, each line of code in our software is written by our in-house team…

Because that’s what it means to take responsibility!

And when a customer pays that’s what we’re trying to do.

We take full responsibility to keep their trust!

Even if it means going the extra mile in terms of providing 24×7 support.

And even if it means proactively providing refunds for duplicate orders even when the customer doesn’t ask for it.

So here’s my question to you…

Would you pay a premium for that kind of trust? Or would you rather save a couple of hundred bucks?